Readers respond: Holiday sales

Santa Claus delivered bag loads of holiday sales data to industry marketers – from Cyber Monday to post-Christmas tallies.

But how did HBSDealer readers fare this season? According to the 67 responses to the recent holiday sales poll question, its seems they could have done worse. Could have done better, too.

The poll asked “How would you describe your company’s holiday-season sales?”

Here’s the breakdown:

• 28%: Naughty – It’s been slow-ho-ho.

• 37%: Nice – Home impr0vement projects make a great gift

• 34%: Neutral – No noticeable change from last year.