Readers Respond: The fruits of e-commerce

There’s no shortage of advice, systems, strategies or discussion regarding online sales. This trend begs the question: So, how are we doing?

HBSDealer.com’s latest reader poll asks just that: “How would you describe the results of your company’s e-commerce initiatives?”

The responses so far paint a picture of optimism in this crucial segment of retailing:

• 45% -- Strong and encouraging. We’ve grown, and we intend to grow more.

• 21% -- Stable. We’re in it. We’re learning. We’re holding our own.

• 21% -- Disappointing. It hasn’t taken off as expected.

• 12% -- Compete with Amazon? No thanks. We’ll stick to bricks and mortar.

The survey is still active: you can take the survey here.