Product gets a grip on handles

Re-Grip is renewing its push in the tool repair market with a slogan that reads like instructions: “simply slip, zip, re-grip.”  Re-Grip is a patented technology that places or replaces worn-out handle grips on a variety of tools, levers and handles.

The company says it has improved its packaging, its messaging and its pricing. “We’re retail ready now, and we weren’t a year ago,” said Ryan Fogelman, national account manager for Re-Grip, a brand of Chicago Aerosol subsidiary Preval.

The product comes in three sizes – small ($10), medium ($11) and large ($12). Out of the package, a plastic coil keeps the grip in a stretched position ready to slip over a handle. Once in position, the user pulls the tab and the grip contracts tightly into place. The process takes a few seconds, and requires no adhesive.

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The product was awarded the Bronze Medal in the Consumer Goods/Tools category at the 2017 Edison Awards in New York City last week. It was also a 2016 National Hardware Show Retailer’s Choice for Innovation award winner.

The packaging for 2017 helps consumers match the right size grip to the right size handle.

“There's sentimental value in tools, everybody has a tool handed down from a grandparent or a dad,” Fogelman said. “Re-Grip is great way to maintain these tools, instead of using duct tape.”