Product Central: Husqvarna 400 Series Automower
There’s a big wide world encompassing the spectrum between impulse buys and big-ticket products, but it’s fair to say that the SKUs with the highest price points get the credit whenever big-box retailers like Home Depot pull through with impressive quarterly numbers.
Having said that, even the smaller independents are getting some help from their co-ops: Orgill, for example, is rolling out on-demand custom POP signage for big-ticket categories like grills, where smaller dealers can compete with the big boxes.
Though dealers are generally more keen to lean into their most obvious strengths — often by prioritizing customer service over anything else — ticket size is worth considering.
Here is a product featured in a recent issue of HBSDealer:
Husqvarna 400 Series Automower
If the popularity of the Roomba has taught us anything, it’s that automated chores make an appealing selling point. This robotic lawn mower takes routine lawn maintenance off of the homeowner’s plate, allowing them to “set it and forget it.” $2,399
(husqvarna.com)
Check out other big-ticket items featured in the April 2017 issue of HBSDealer.