Product Central: Frigidaire Professional Glass Door Refrigerator
<p>What's big in big-ticket items?</p>
There’s a big wide world encompassing the spectrum between impulse buys and big-ticket products, but it’s fair to say that the SKUs with the highest price points get the credit whenever big-box retailers like Home Depot pull through with impressive quarterly numbers.
Having said that, even the smaller independents are getting some help from their co-ops: Orgill, for example, is rolling out on-demand custom POP signage for big-ticket categories like grills, where smaller dealers can compete with the big boxes.
Though dealers are generally more keen to lean into their most obvious strengths — often by prioritizing customer service over anything else — ticket size is worth considering.
Here is a product featured in a recent issue of HBSDealer:
Heralding one of 2017’s big trends in refrigeration is Frigidaire, which recently unveiled its new Glass Door model. The ability to see what’s inside without opening the door is a big draw for refrigerators, which are a reliable big-ticket category and household necessity. $2,699
(frigidaire.com)
Check out other big-ticket items featured in the April 2017 issue of HBSDealer. (Prices listed are approximate.)
Having said that, even the smaller independents are getting some help from their co-ops: Orgill, for example, is rolling out on-demand custom POP signage for big-ticket categories like grills, where smaller dealers can compete with the big boxes.
Though dealers are generally more keen to lean into their most obvious strengths — often by prioritizing customer service over anything else — ticket size is worth considering.
Here is a product featured in a recent issue of HBSDealer:
Frigidaire Professional Glass Door Refrigerator
Heralding one of 2017’s big trends in refrigeration is Frigidaire, which recently unveiled its new Glass Door model. The ability to see what’s inside without opening the door is a big draw for refrigerators, which are a reliable big-ticket category and household necessity. $2,699
(frigidaire.com)
Check out other big-ticket items featured in the April 2017 issue of HBSDealer. (Prices listed are approximate.)
