Product Central: Fontana Outdoor Wood Fired Pizza Oven

There’s a big wide world encompassing the spectrum between impulse buys and big-ticket products, but it’s fair to say that the SKUs with the highest price points get the credit whenever big-box retailers like Home Depot pull through with impressive quarterly numbers.

Having said that, even the smaller independents are getting some help from their co-ops: Orgill, for example, is rolling out on-demand custom POP signage for big-ticket categories like grills, where smaller dealers can compete with the big boxes.

Though dealers are generally more keen to lean into their most obvious strengths — often by prioritizing customer service over anything else — ticket size is worth considering.

Here is a product featured in a recent issue of HBSDealer:

Fontana Outdoor Wood Fired Pizza Oven

It’s no secret that homeowners are big on outdoor kitchens — and taking more of their meal preparation to their patios. A wood-fired pizza oven is a desirable commodity (and a boon for home equity). These ovens are distributed throughout North America but designed and constructed in Italy using 3mm of continuous-weld stainless steel. $2,599

(fontanaforniusa.com)

Check out other big-ticket items featured in the April 2017 issue of HBSDealer. (Prices listed are approximate.)