Product Central: Bright Basic staples
<p>Fastener solutions run the gamut.</p>
In all product categories, there’s sizzle and there’s steak. Fasteners are no different.
The packaging, marketing, logos, colors on the box and even the individually crafted product narrative all combine to attract the target customer with the right type of industrial sizzle. The steak is the reliability, durability and ease-of-use built into the product.
There’s plenty of innovation in play as well, as manufacturers answer the job site (and backyard) demand for faster, better or cheaper building systems.
Here is one power tool notable from HBSDealer’s monthly roundup:
One of the big stories at Senco is its recent acquisition by Kyocera Corporation, a global company with headquarters in Kyoto, Japan. Another big story: an emphasis on Made-in-USA branding. More than 80% of Senco fasteners are made in its Cincinnati facility, the company says. (senco.com)
Check out other products featured in the November/December 2017 issue of HBSDealer magazine.
The packaging, marketing, logos, colors on the box and even the individually crafted product narrative all combine to attract the target customer with the right type of industrial sizzle. The steak is the reliability, durability and ease-of-use built into the product.
There’s plenty of innovation in play as well, as manufacturers answer the job site (and backyard) demand for faster, better or cheaper building systems.
Here is one power tool notable from HBSDealer’s monthly roundup:
Bright Basic staples
One of the big stories at Senco is its recent acquisition by Kyocera Corporation, a global company with headquarters in Kyoto, Japan. Another big story: an emphasis on Made-in-USA branding. More than 80% of Senco fasteners are made in its Cincinnati facility, the company says. (senco.com)
Check out other products featured in the November/December 2017 issue of HBSDealer magazine.