Product Central: Benjamin Moore Century Paint

There’s a big wide world encompassing the spectrum between impulse buys and big-ticket products, but it’s fair to say that the SKUs with the highest price points get the credit whenever big-box retailers like Home Depot pull through with impressive quarterly numbers.

Having said that, even the smaller independents are getting some help from their co-ops: Orgill, for example, is rolling out on-demand custom POP signage for big-ticket categories like grills, where smaller dealers can compete with the big boxes.

Though dealers are generally more keen to lean into their most obvious strengths — often by prioritizing customer service over anything else — ticket size is worth considering.

Here is a product featured in a recent issue of HBSDealer:

Benjamin Moore Century Paint

At $125/gallon, Benjamin Moore’s newest paint collection is not for the budget customer. However, the small-batch artisan, vivid pigmentation and distinguished Soft Touch Matte Finish make this an appealing option for a high-end paint offering.

(experiencecentury.com)

Check out other big-ticket items featured in the April 2017 issue of HBSDealer.