PPG stands up for independents

PPG renewed its sponsorship of Independent We Stand, the organization that promotes independent businesses.

Through Independent We Stand marketing campaigns and social media, PPG will work alongside co-sponsor STIHL Inc. and associate sponsor Do it Best Corp. to increase awareness about the importance and strong economic benefits of buying local.

PPG is a six-time exclusive paint sponsor.

“It’s because of companies like PPG that we can increase the footprint of the buy local movement and help independent businesses thrive,” said Bill Brunelle, co-founder of Independent We Stand. “With their support, we can offer free resources to thousands of businesses. The more successful these independent retailers are, the more they reinvest and the bigger economic impacts they will have on their communities.”

“PPG is strongly committed to our valued independent dealer partners,” said John Trenta, senior marketing manager, PPG. “We are thrilled to continue our sponsorship of Independent We Stand as we have a joint passion for building relationships with independent retailers to help them grow their businesses and to service their customers.”

Independent We Stand organized the independent Business of the Year Award contest. The most recent “Indie” award went to Carr Hardware.