Pirch gets a new president

Andrea Dorigo has been named president at Pirch, the luxury home retailer with an emphasis on showroom merchandising.

Dorigo has extensive design, lifestyle and luxury expertise, joining the company from Luxottica Group, a manufacturer and distributor of luxury eyewear.

In his new role, Dorigo will oversee operations for all Pirch retail showrooms nationwide and be a major player in the continued growth and expansion of the brand.

At Luxottica, he held roles of increasing responsibility in Europe and North America, where he also served as president of Brooks Brothers. Most recently, he was president of Oakley.

"We are delighted to welcome Andrea to the Pirch family," said Jeffery Sears, CEO and co-founder, Pirch. "Andrea's background is a natural fit for our brand growth and we look forward to him infusing his expertise, experience and leadership across retail into Pirch. He is a strong addition to our executive team and will play a vital role in our growing business."

"I am excited to join such an energetic and passionate group of people. Pirch is driving meaningful change and innovation by empowering the customer and putting them at the center of everything we do," commented Dorigo. "One of the most compelling elements of the winning Pirch formula is the experience we offer our guests. I look forward to finding new ways to bring this inspiring concept to more people nationwide."