Next Big Thing: Tile Shop’s new studio

The concept of computer-aided design and in-store kiosks have been customer-engagement since about the time of the first touch screen. But Minneapolis-based Tile Shop says it has raised the digital bar when it comes to customer experience in this high-tech arena.

The specialty retailer of manufactured and natural stone tiles introduced an integrated digital Design Studio. It’s in all 118 stores, and it’s described as both “free” and “easy.”

Here’s how Tile Shop CEO Chris Homeister describes it: “With our new design tool, we have significantly improved our capability to simplify the design process for our customers while also bringing their customized ideas to life in an innovative way. However we engage customers — whether it be through a visit to one of our showrooms or online — it’s all part of a seamless tile design and shopping experience.”

He added: “Design Studio creates an all channel, collaborative experience between homeowners, our sales associates and any trade professionals involved with a project. We know consumers want added confidence in their tile selections, and this delivers on that need. We’re excited to deliver an accessible tile design tool that allows our customers to create and share customized inspiration that further enhances The Tile Shop customer experience.”

Among the features of the new tool:

• A new way to digitally create and visualize how tile and fixtures will look based on exact room dimensions

• Collaborative design and project clarity - all plans can be shared and any recipient can make design changes and suggestions

• Quick and simple online or in-store registration

• Capability to select an extensive selection of The Tile Shop’s most popular tiles in a variety of shapes, patterns, sizes, colors, designs and materials, including marble, travertine, ceramic, glass, granite, metal, porcelain, faux wood, onyx, quartzite, sandstone, limestone and more  

• Option to change the tile layout of a floor or wall surface at the click of a button – from horizontal to vertical to herringbone

• Ability to select from multiple grout colors

• Option to incorporate illustrative fixtures such as lights, mirrors, bathtubs and vanities to create a complete room design

• Simplified way to take designs and turn them into product orders for the exact quantities needed