The Next Big Thing: Bringing it to the mall
<p>A home improvement company positions itself where homeowners go to shop.</p>
The kiosk at the local mall is likely to sell, a) smart phones, b) smart phone accessories, c) other smart phone stuff and d) T-shirts.
But at the Marketfair in Princeton, New Jersey, a kiosk in this upscale suburban mall has a different product in mind: kitchen renovations.
Kitchen Magic is a Nazareth, Pennsylvania-based cabinet refacing company that promotes itself as a low-cost alternative to kitchen cabinet replacement. The company also promotes new cabinetry and luxury countertops.
In addition to its showroom at its headquarters, Kitchen Magic sells its concept at kiosks in 23 malls in six eastern states.
