Newell Rubbermaid hires P&G veteran

Housewares manufacturer Newell Rubbermaid has announced Ted Woehrle will join the company in the newly created position of senior vp – marketing and brand management.

Woehrle formerly worked as vp ? marketing for North America for Procter & Gamble, where he led communication efforts, media buying and direct marketing. He also serves on the board of directors for the Ad Council and as a committee chair for the Association of National Advertisers.

In his new position, Woehrle will partner with the company's global business units to build consumer-focused new product innovation and brand management.

Newell Rubbermaid is a global marketer of numerous consumer and commercial products, with brands including Rubbermaid, Calphalon, Graco, Goody and Rolodex.