New president for Line-X

Line-X, maker of spray-on protective coatings and North America’s largest automotive aftermarket retail franchise, announced Dennis Weese as their new president.

After serving as president of Huntsville, Alabama-based Line-X for six years, Kevin Heronimus will retire to spend more time with his family.

“Dennis has an incredible history of valuable experience and a personality that I believe will complement our LINE-X family culture,” said Heronimus. “I am thrilled and hopeful for Dennis and his new role with LINE-X.”

In Weese’s most recent position, he was responsible for all of Cash America’s retail services operations. With more than two decades of executive experience, he brings knowledge of strategic store-front operations.

“I am honored to have the opportunity to become a part of the LINE-X team as we continue to lead the market place,” said Weese. “I hope to use my strong business and franchising experience to take the company to the next level and look forward to collaborating with the existing corporate team and franchises to make the best strategic decisions for our future.”

LINE-X continues to lead the marketplace with innovative coatings made in the United States that provide unique solutions to customers in a variety of industries, including automotive, commercial, manufacturing and military applications. LINE-X is committed to leading industries that utilize spray-on applications and expanding automotive aftermarket retail franchise locations across North America.