A new member of the Jacuzzi Brands family
Jacuzzi Brands completed its acquisition of BathWraps, the supplier of one-day bathroom transformation services. BathWraps, previously did business as Liners Direct.
“We are extremely excited about the addition of BathWraps to our bath business,” says Bob Rowan, CEO Jacuzzi Brands LLC. “The company is complementary to our core business and is led by an exceptional management team, which will remain in place and continue to operate independently.”
BathWraps changed its brand name to from Liners Direct in January of this year to make room for a rebrand focused on manufacturing and installing custom showers and bathtubs. The brand was established in 1997 in Itasca, Illinois, specializing in custom bath and showers designed for the remodeling market.
Jeff Conner, who will continue in his role as President, acquired the company in 2004, said the company is now positioned to continue its “rapid growth.”
“Additionally, we will be able to take advantage of many new opportunities by combining forces with Jacuzzi, along with our continued commitment to the success of our dealers,” Conner said.
BathWraps says it is focused on expanding its network of local dealers. BathWraps dealers are typically business owners within other segments of the home improvement industry, including window, siding and sunroom companies and contractors, who are looking for ways to grow their current business.
“This transaction provides excellent opportunities to leverage growth from the combined strengths of Jacuzzi and BathWraps,” said Rowan.
