New label for Old Masters
Heightened awareness for Fast Dry Stain, and an improved shopping experience.
Old Masters, a division of Diamond Vogel, is launching a new look for its popular Fast Dry Stain. The new label design features easy-to-read product messaging and introduces a color swatch on the front for quick color recognition. The new labeling positions Fast Dry Stain as one of Old Masters’ premium products in its offering.
“We are launching our new label for Fast Dry Stain to heighten the awareness of this product and elevate our consumers’ shopping experience,” says Robert Reints, Director of Old Masters. “Our new label now offers a color swatch on the front to assist buyers in selecting the right color quickly, and the addition of the color swatch enhances the showroom presentation which benefits dealers, as it showcases the broad offering of stain colors available.”
“Professional woodworkers and do-it-yourselfers alike are quickly adopting fast dry penetrating stains for their finishing projects,” adds Reints. “The speed of application and rapid dry time along with the intensified depth of color and clarity allow projects to be top coated more quickly, granting a more efficient turnaround.”
Old Masters Fast Dry Stain is available in 23 popular colors and can be sprayed, wiped, or applied by brush onto the surface. Custom colors can be achieved by intermixing Fast Dry Stains to the desired color or by tinting with universal colorants, providing unlimited color options.
“We are launching our new label for Fast Dry Stain to heighten the awareness of this product and elevate our consumers’ shopping experience,” says Robert Reints, Director of Old Masters. “Our new label now offers a color swatch on the front to assist buyers in selecting the right color quickly, and the addition of the color swatch enhances the showroom presentation which benefits dealers, as it showcases the broad offering of stain colors available.”
“Professional woodworkers and do-it-yourselfers alike are quickly adopting fast dry penetrating stains for their finishing projects,” adds Reints. “The speed of application and rapid dry time along with the intensified depth of color and clarity allow projects to be top coated more quickly, granting a more efficient turnaround.”
Old Masters Fast Dry Stain is available in 23 popular colors and can be sprayed, wiped, or applied by brush onto the surface. Custom colors can be achieved by intermixing Fast Dry Stains to the desired color or by tinting with universal colorants, providing unlimited color options.
