New branding effort from TAMKO
Building materials manufacturer builds on history of leadership in the roofing industry.
TAMKO Building Products LLC has unveiled new brand positioning.
The new brand promise “The Colors You Want. The Name You Trust.” builds on TAMKO’s shingle color offerings and history of long-term leadership in the roofing industry.
TAMKO engineered the first shingle color line specifically designed to emulate the colors and diverse textures found in nature in the 1970s. TAMKO said its distinctive granule mix and unique color drops deepen color and intensify the texture and tonality of your roof. Achieved through TAMKO’s proprietary granule mixes and technologically-advanced color drop process, TAMKO further differentiates its shingles with a unique shadowtone line that creates a more natural-looking roof.
“Everyone has tried to emulate the wonderful colors, but we’re the only original,” said Rick the Roofer®, a 50-year roofing industry veteran now working as TAMKO’s Field Sales Training Manager. “Homeowners love the colors and contractors love that TAMKO’s blending capabilities create an even flow across the roof and a random pattern that can make it easier during install.”
As part of its new brand positioning, TAMKO’s care for the communities where it operates, and its extensive support for veterans and first responders, is being celebrated with TAMKO’s “America’s Shingle” campaign. The campaign highlights TAMKO’s commitment to community, its employees and veterans.
The new brand promise “The Colors You Want. The Name You Trust.” builds on TAMKO’s shingle color offerings and history of long-term leadership in the roofing industry.
TAMKO engineered the first shingle color line specifically designed to emulate the colors and diverse textures found in nature in the 1970s. TAMKO said its distinctive granule mix and unique color drops deepen color and intensify the texture and tonality of your roof. Achieved through TAMKO’s proprietary granule mixes and technologically-advanced color drop process, TAMKO further differentiates its shingles with a unique shadowtone line that creates a more natural-looking roof.“Everyone has tried to emulate the wonderful colors, but we’re the only original,” said Rick the Roofer®, a 50-year roofing industry veteran now working as TAMKO’s Field Sales Training Manager. “Homeowners love the colors and contractors love that TAMKO’s blending capabilities create an even flow across the roof and a random pattern that can make it easier during install.”
As part of its new brand positioning, TAMKO’s care for the communities where it operates, and its extensive support for veterans and first responders, is being celebrated with TAMKO’s “America’s Shingle” campaign. The campaign highlights TAMKO’s commitment to community, its employees and veterans.
