NAHB taps Lakisha Woods as CMO

The National Association of Home Builders (NAHB) has named a new chief marketing officer.

Lakisha Woods, CAE, a veteran staff member of the association, has been promoted to the role.

"Lakisha Woods brings a wealth of expertise to this important leadership position," said Jerry Howard, CEO. "Increasing non-dues revenue and managing our brand are critical ventures, and I have no doubt Lakisha will excel in these capacities. She inherits an exceptionally talented staff who are equally committed to serving NAHB and our members."

In her new position, she'll be responsible for all revenue-generating programs aside from NAHB's International Builders' Show exhibit space sales. These include sponsorship sales and partnerships with major national companies.

Her role will also involve a public relations component, with Woods in charge of branding and new business opportunities.

"NAHB has long been the recognized leader for housing advocacy," Woods said. "I now have the privilege of working with a collaborative and professional team to further the NAHB brand while delivering real value to builders, remodelers and home buyers."

Woods has been VP of NAHB's publishing and affinity programs for the past 10 years. During that time, she developed member benefit programs, managed online subscription services and drafted resources for home builders.

Prior to her time at NAHB, Woods was executive director of marketing and e-business for the Associated General Contractors of America.