NAHB looks to assist essential construction hiring
The National Association of Home Builders (NAHB) is making a push for more hiring in the construction and home building industry.
While the COVID-19 crisis led to mammoth job losses, including construction, the NAHB is looking to assist in a quick turnaround while aiming to fill jobs in an “essential” industry.
The NAHB said that residential construction is poised to help lead the economic recovery, with low interest rates and pent-up demand helping to put construction in a position to recover more quickly than other sectors of the economy.
This week the NAHB unveiled new marketing materials aimed at assisting home builders in recruiting new employees, and prepare the workforce of the future, while continuing to work in a safe environment.
The materials include customizable posters, half-page ads, and social media graphics that read “Home building is essential.” The packet can be customized to include a call to action and individual branding from home builders. The NAHB also created a video to be shared with regional associations and on local business platforms.
According to the NAHB, the housing market entered the latest recession underbuilt. But demand has continued to grow, partly fueled by low mortgage rates, and a resurgence looks to be on the way.
Evidence of an uptick in the industry was provided in recent job and housing numbers. As overall hiring increased by 2.5 million jobs in May, construction employment increased by 464,000 and the industry gained back almost half of April’s decline of 995,000 jobs.
While the latest job numbers were somewhat of a surprise, so too were the latest new home sales figures. In the most recent report, sales of new single-family homes in April edged upward 0.6% to a seasonally adjusted rate of 623,000.
“The construction industry is critical to the economic success of local communities,” the NAHB said. “Home building has positive national economic impacts and generates jobs in industries such as manufacturing and engineering."
While the COVID-19 crisis led to mammoth job losses, including construction, the NAHB is looking to assist in a quick turnaround while aiming to fill jobs in an “essential” industry.
The NAHB said that residential construction is poised to help lead the economic recovery, with low interest rates and pent-up demand helping to put construction in a position to recover more quickly than other sectors of the economy.
This week the NAHB unveiled new marketing materials aimed at assisting home builders in recruiting new employees, and prepare the workforce of the future, while continuing to work in a safe environment. The materials include customizable posters, half-page ads, and social media graphics that read “Home building is essential.” The packet can be customized to include a call to action and individual branding from home builders. The NAHB also created a video to be shared with regional associations and on local business platforms.
According to the NAHB, the housing market entered the latest recession underbuilt. But demand has continued to grow, partly fueled by low mortgage rates, and a resurgence looks to be on the way.
Evidence of an uptick in the industry was provided in recent job and housing numbers. As overall hiring increased by 2.5 million jobs in May, construction employment increased by 464,000 and the industry gained back almost half of April’s decline of 995,000 jobs.
Gains were strong among specialty trade contractors, up 325,000, with growth about equally split between the residential and nonresidential components. Job gains also occurred in the construction of buildings, rising by 105,000, largely in residential construction.
While the latest job numbers were somewhat of a surprise, so too were the latest new home sales figures. In the most recent report, sales of new single-family homes in April edged upward 0.6% to a seasonally adjusted rate of 623,000.
“The construction industry is critical to the economic success of local communities,” the NAHB said. “Home building has positive national economic impacts and generates jobs in industries such as manufacturing and engineering."