MoistureShield names new VP of sales
MoistureShield, a division of Oldcastle APG, a CRH Company, and a manufacturer of composite decking and railing, names Matt Bruce as vice president of sales.
Bruce will lead and direct MoistureShield’s overall sales strategy following its acquisition by Oldcastle APG in 2017.
Matt Bruce
Bruce brings over 20 years of building materials management, operations, and sales experience to the role. He previously worked with Royal Building Products, based in Ontario, Canada and is also a past president of both the Northeastern Young Lumber Executives (NYLE) and the Massachusetts Retail Lumber Dealers Association (MRLDA), as well as a previous member of the board of directors for the Northeast Retail Lumber Association (NRLA).
“We welcome Matt to Oldcastle APG and look forward to his success in this critical role,” said Ken O’Neill, executive vice president of National Group for Oldcastle APG. “MoistureShield is gaining momentum in the composite decking market. We are confident Matt will lead with fresh ideas and a new perspective to carry that momentum forward.”
MoistureShield said the hire arrive as the manufacturer refreshes its marketing, expands distribution, and introduces innovative products and technology.
“I am honored to lead the sales organization for MoistureShield and be at the forefront of ensuring a customer-first approach is maintained,” said Bruce. “I look forward to building on recent momentum with the brand and taking it forward to its next level of success.”
MoistureShield is based in Atlanta, Ga.
Bruce will lead and direct MoistureShield’s overall sales strategy following its acquisition by Oldcastle APG in 2017.
Matt BruceBruce brings over 20 years of building materials management, operations, and sales experience to the role. He previously worked with Royal Building Products, based in Ontario, Canada and is also a past president of both the Northeastern Young Lumber Executives (NYLE) and the Massachusetts Retail Lumber Dealers Association (MRLDA), as well as a previous member of the board of directors for the Northeast Retail Lumber Association (NRLA).
“We welcome Matt to Oldcastle APG and look forward to his success in this critical role,” said Ken O’Neill, executive vice president of National Group for Oldcastle APG. “MoistureShield is gaining momentum in the composite decking market. We are confident Matt will lead with fresh ideas and a new perspective to carry that momentum forward.”
MoistureShield said the hire arrive as the manufacturer refreshes its marketing, expands distribution, and introduces innovative products and technology.
“I am honored to lead the sales organization for MoistureShield and be at the forefront of ensuring a customer-first approach is maintained,” said Bruce. “I look forward to building on recent momentum with the brand and taking it forward to its next level of success.”
MoistureShield is based in Atlanta, Ga.