MiTek makes a case study of its retail sets
MiTek USA is making merchandising moves with its new retail sets, which offer a revamped approach to aisle signage, product bins, and color-coded packaging.
The company recently pointed to the example of Agoura Hills, California-based Roadside Lumber and Hardware, which recently installed one of its retail sets.
The sets are part of a national effort by MiTek to redefine a "new standard" of in-store displays of building products. The displays and packaging recently won three awards from the North American Retail Hardware Association (NRHA): a gold award for its bin display, a silver for carton display, and honorable mention for packaging.
Roadside Lumber and Hardware's retail sets feature 650 MiTek products, including fasteners, hangers, connectors, embedments, epoxies, and more. The sets also include end-cap graphic displays and color-coded header boards.
“Effective display of 650 products, many of which must be correlated to specific code requirements in the field, is no small task,” said Owen Nostrant, Roadside’s General Manager. “MiTek’s new retail sets not only help buyers sort through their choices using color-coded shelving systems, but MiTek’s displays are uniquely eye-catching. MiTek’s ‘new standard’ has helped up raise the bar for our retail environment.”