Midwest Hardware Association launches marketing campaign

More than 100 members of the Midwest Hardware Association (MHA) are launching an industry campaign called My Local Hardware Store, whose goal is to communicate the benefits of independent, locally owned hardware stores to customers across Wisconsin, the organization announced.

“You could call this a ‘Got Milk’ campaign for hardware stores,” said MHA president Bob Schmidt, who owns Gasser Hardware in Lancaster, Wis. “Just as milk producers promote the generic benefits of their product, we’re encouraging people to shop their locally owned, independent hardware store first.”

Commercials will air on more than 70 radio stations carrying Green Bay Packers game broadcasts and the Wisconsin Radio Network over a five-month period beginning in late July. The program also includes the launch of a new Web site, mylocalhardwarestore.com, designed to help people find the independent hardware store nearest their home with the products and services they need.