Meet the new Somerville Home Center
Somerville Home Center is celebrating the beginning of a new era. For 84 years the Bridgewater, N.J.-based dealer was known as Somerville Lumber. But that all changed earlier this year.
The company rebranded itself as Somerville Home Center this spring, including a web site overhaul, new logo, and some category restructuring.
“The branding name change was prompted by the need for clarification. Somerville Lumber Company, by name, leads customers to believe that we are simply a lumber yard when we are so much more than that,” says Stacy McKay, co-owner and the third-generation of Somerville.
“Changing our name to the Somerville Home Center, lends more to the description of the many products and services we provide,” McKay explains.
The company now consists of four divisions: Somerville Lumber, Somerville Deck Center, Somerville Windows and Doors, and Somerville Kitchen and Bath.
McKay says the dealer continues to offer renovation and building materials. Somerville also maintains individual centers within its store to highlight the moulding department, doors, windows, kitchens and baths. A deck center is just a few doors down from the main location, offering interactive displays for builders and homeowners.
“We wanted to tell our story of what makes up Somerville Lumber. By adding ‘Home Center’ to the name it makes a clear message of what we actually do,” Somerville General Manager Ken Kovacs told HBSDealer. “We are strong in all phases of interior and exterior home projects and this supports that.”
Regarding a focus on decking, McKay says the company has been selling decking materials since Somerville’s inception.
“It is a very strong business because people are spending more time enjoying their outdoor living space of their homes. The demand comes from our customers wanting to beautify their yards,” she says. “We are very strong in this area because we provide cutting edge products with a large selection of colors and options to achieve that gorgeous, peaceful space our customers dream of.”
In addition to decking, Somerville’s outdoor living showrooms feature full displays of railing, exterior doors, siding, patio furniture, fire pits, and outdoor kitchens.
“Everything you need to make your outdoor area an extension of your living area,” Kovacs says, noting that the company opened another 2,000-sq.-ft. location in Flemington last year while expanding the Bridgewater showroom to 6,000 sq. ft.
“We have a strong commitment to this product category and see more expansion in the near future,” Kovacs said.
Somerville Home Center is one of the dealers discussed in the latest HBSDealer cover story: Return of the Home Center.
The company rebranded itself as Somerville Home Center this spring, including a web site overhaul, new logo, and some category restructuring.
“The branding name change was prompted by the need for clarification. Somerville Lumber Company, by name, leads customers to believe that we are simply a lumber yard when we are so much more than that,” says Stacy McKay, co-owner and the third-generation of Somerville.
“Changing our name to the Somerville Home Center, lends more to the description of the many products and services we provide,” McKay explains.
The company now consists of four divisions: Somerville Lumber, Somerville Deck Center, Somerville Windows and Doors, and Somerville Kitchen and Bath.
McKay says the dealer continues to offer renovation and building materials. Somerville also maintains individual centers within its store to highlight the moulding department, doors, windows, kitchens and baths. A deck center is just a few doors down from the main location, offering interactive displays for builders and homeowners.“We wanted to tell our story of what makes up Somerville Lumber. By adding ‘Home Center’ to the name it makes a clear message of what we actually do,” Somerville General Manager Ken Kovacs told HBSDealer. “We are strong in all phases of interior and exterior home projects and this supports that.”
Regarding a focus on decking, McKay says the company has been selling decking materials since Somerville’s inception.
“It is a very strong business because people are spending more time enjoying their outdoor living space of their homes. The demand comes from our customers wanting to beautify their yards,” she says. “We are very strong in this area because we provide cutting edge products with a large selection of colors and options to achieve that gorgeous, peaceful space our customers dream of.”
In addition to decking, Somerville’s outdoor living showrooms feature full displays of railing, exterior doors, siding, patio furniture, fire pits, and outdoor kitchens.
“Everything you need to make your outdoor area an extension of your living area,” Kovacs says, noting that the company opened another 2,000-sq.-ft. location in Flemington last year while expanding the Bridgewater showroom to 6,000 sq. ft.
“We have a strong commitment to this product category and see more expansion in the near future,” Kovacs said.
Somerville Home Center is one of the dealers discussed in the latest HBSDealer cover story: Return of the Home Center.