Meet the new Arrowhead Building Supply
Arrowhead Building Supply said it decided to celebrate its 21st birthday with a new website and branding strategy as opposed to “their first legal beer.”
After reaching the 20-year milestone, the company said it felt it was time to update its brand with a new logo. The St. Peters, Mo.-based pro dealer’s previous logo featured an arrowhead pointing to the left-inside of the roof of a house.
“It was time to release the arrowhead from the attic and point it in the direction of the future. We are proud of how far we’ve come in 20 years, but now it’s time to focus on the next 20 years of growth,” said Rich Layton, Arrowhead director of sales.
Arrowhead Marketing Manager Ryan Ramshaw designed a new, dynamic, modern arrowhead that looks at home on a sports jersey, emphasizing Arrowhead’s team spirit, Layton said.
Additionally, the company tagline has been changed from “Building supplies for building dreams,” to “Building supplies for building success.”
“Dreams are intangible. Success is tangible. We excel at helping our customers by providing the products and knowledge they need to succeed,” Layton said.
According to Arrowhead, the new branding also sets the tone for the company’s revamped website, which makes it easier to understand and engage with all the products, services, and information Arrowhead is known for.
Both building contractors and homeowners can quickly find exactly what they need and connect with experts at all 6 Arrowhead Building Supply locations throughout Missouri, Illinois, and Arkansas.
Another key feature of the new website is mobile optimization. “Everyone lives on their smart phone, including our building contractors,” said Layton. “The new website makes it super easy for a builder on the job site to reach us with a single tap and get the services they need, right now.”
The final piece of Arrowhead’s anniversary celebration is a new 78,000 square-foot facility on Interstate 70 in St. Peters, containing a warehouse, corporate office, and 7,000 square-foot showroom.
After reaching the 20-year milestone, the company said it felt it was time to update its brand with a new logo. The St. Peters, Mo.-based pro dealer’s previous logo featured an arrowhead pointing to the left-inside of the roof of a house.
“It was time to release the arrowhead from the attic and point it in the direction of the future. We are proud of how far we’ve come in 20 years, but now it’s time to focus on the next 20 years of growth,” said Rich Layton, Arrowhead director of sales.
Arrowhead Marketing Manager Ryan Ramshaw designed a new, dynamic, modern arrowhead that looks at home on a sports jersey, emphasizing Arrowhead’s team spirit, Layton said.
Additionally, the company tagline has been changed from “Building supplies for building dreams,” to “Building supplies for building success.”
“Dreams are intangible. Success is tangible. We excel at helping our customers by providing the products and knowledge they need to succeed,” Layton said.
According to Arrowhead, the new branding also sets the tone for the company’s revamped website, which makes it easier to understand and engage with all the products, services, and information Arrowhead is known for.
Both building contractors and homeowners can quickly find exactly what they need and connect with experts at all 6 Arrowhead Building Supply locations throughout Missouri, Illinois, and Arkansas.
Another key feature of the new website is mobile optimization. “Everyone lives on their smart phone, including our building contractors,” said Layton. “The new website makes it super easy for a builder on the job site to reach us with a single tap and get the services they need, right now.”
The final piece of Arrowhead’s anniversary celebration is a new 78,000 square-foot facility on Interstate 70 in St. Peters, containing a warehouse, corporate office, and 7,000 square-foot showroom.