Meet Lowe's new chief marketing officer

Lowe's Companies has named a new chief marketing officer to succeed Marci Grebstein, who has left the company.

Effective immediately, Jocelyn Wong will assume her new title, having most recently served as senior VP and general merchandising manager for the seasonal business.

She will report to Michael McDermott, chief customer officer, and will oversee the integrated marketing and communications strategy to customers. One of her main responsibilities will involve orchestrating a seamless customer experience across channels to build the Lowe's brand. She will lead customer experience design, content strategy and development, customer relationship management, advertising and media for the U.S. home improvement business.

Wong has been with the company since September 2015 and has more than 20 years of experience in marketing, merchandising, brand management and product innovation with brands such as Family Dollar, Safeway and Procter & Gamble.

Prior to joining Lowe's, she served as senior vice president and chief marketing officer at Family Dollar.

"We are confident that Jocelyn's breadth of experience in developing marketing and merchandising strategies will further deepen Lowe's connection with customers," McDermott said. "Jocelyn has demonstrated the leadership capabilities needed to drive a more integrated omni-channel marketing approach that builds loyalty for the Lowe's brand and positions the company for continued growth."