Masonite's new brand

Masonite has unveiled a new brand for the new year, complete with logo, tagline and visual identity.

The tagline, “Open to Extraordinary,” is meant to challenge the status quo of the door's potential.

"From opening the door to extraordinary everyday moments, to finding the moments that are extraordinary, Masonite’s new tagline captures the endless possibilities for the experiences that make life memorable while showcasing its importance in creating a whole-home solution," explained the company in a statement.

Masonite also announced the formation of a new Trend Council with a mission to provide customers with insights on popular and emerging design trends.

“The launch of our new brand embodies the spirit of our personality and represents the transformation of our company,” said Fred Lynch, president and CEO of Masonite. “It depicts the ongoing partnership between Masonite and our customers to continually create a better experience.”

The new logo hinges on simple aesthetics with bold, uppercase letters to signify continued strength and leadership. The strong, stylized ‘M’ symbol utilizes intersecting doors to reinforce the partnership with customers. The modified crossbars of the ‘A’ and ‘E’ in Masonite’s name demonstrates the openness and innovation it brings to the industry.

“We believe a door is more than just a door, and we never stop pushing the boundaries in helping customers elevate the role a door can play in the built environment. We are committed to researching, uncovering and sharing our own trend and industry insights, leading the conversation for the category,” said Lynch.