Masco launches home assessment program

Daytona Beach, Fla.-based Masco Home Services, a subsidiary of Masco Corp., has announced the launch of WellHome, a program that offers home assessments as well as comfort and energy-efficient home improvement services for existing homes.

The service is launching in seven cities: Dallas and Austin, Texas; Orlando, Fla.; Phoenix and Tucson, Ariz.; Ann Arbor, Mich.; and Nashua, N.H. The company said it plans to expand to several other cities by the end of 2010.

Masco said that unlike traditional energy auditing services, WellHome would provide assessment and implementation, acting as the general contractor for the whole project.

"Millions of homeowners across the country are living in homes that are not as comfortable or energy efficient as they could be,” said Larry Laseter, president of WellHome, who added that WellHome assessed that homeowners could see 20% to 50% energy efficiency gains through their services. "Our approach to home performance is to conduct a thorough assessment and diagnose the issues, but to also fix them, and then guarantee the energy savings. This full-service approach to comfort and home energy efficiency is unique to WellHome and will be the model as we grow nationally," he said.