Marketing Magic: Snow blowing at the bottom of the world
Just in time for arctic blasts, here’s an integrated marketing campaign filmed in Antarctica.
EGO, manufacturer of battery-powered outdoor power equipment, launched a new integrated advertising campaign for its line of Arc Lithium battery-powered snow blowers.
“EGO’s brand promise is ‘Power Beyond Belief.’ Rather than simply telling consumers about the product benefits, our goal was to prove it, showing the snow blower in action in the coldest, windiest, most hostile environment on Earth: Antarctica,” said Vinny Warren, of the advertising agency, The Escape Pod.
The integrated campaign includes broadcast, digital, social, experiential and collateral elements. EGO Power + equipment is available exclusively through Home Depot. Check out the video here:
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