Marketing Magic: One bag wonders
Atlanta, Georgia-based Quikrete’s One Bag Wonder contest dangled a first prize of $2,500 for creative DIYers to come up with home project made out of a bag of concrete mix. The winner was the maker of a toilet tank sink.
But according to Chad Corley, public relations director of Quikrete, another winner was the general concept of DIY concrete projects. “The whole idea was to challenge people to get creative with concrete, and encourage people to try it.”
It was so successful, Quikrete decided to make a coffee table book with the entries. The book features coffee tables (including a cover photo), as well as desk chairs, dog bowls, lamps, fire pits, bookends and laptop stands.
More than a hundred people entered the contest, including a mother-daughter team of bloggers who later turned their experience with concrete into a metric-busting video about concrete pumpkins.
The Great Concrete Pumpkin video, from Steph & Vicki of the Mother Daughter Projects blog, quickly went viral, according to Quikrete, with a total digital reach of some 30,000,000. Here’s the video:
