Marketing Magic: Lowe’s in hyper mode
Mooresville, N.C.-based Lowe’s established itself as a social media savvy marketer with its #LowesFixInSix series of looping six-second (or so) videos on the Vine platform.
So it should be no surprise that the retailer is breaking ground with its Hypermade series, shot with Instagram Hyperlapse. With the tool, Lowe’s has made a series of home improvement do-it-yourself instructional videos “that offer inspiration for household products at hyperspeed.”
Here's an example:
The series was shot with the Instagram Hyperlapse app on an iPhone.
The company says “#HyperMade is the best performing social media content ever published by Lowe’s and the most popular content the brand has ever used to reach millennials.”
Check out more here.
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Have you seen Marketing Magic? Send us a note at [email protected].
So it should be no surprise that the retailer is breaking ground with its Hypermade series, shot with Instagram Hyperlapse. With the tool, Lowe’s has made a series of home improvement do-it-yourself instructional videos “that offer inspiration for household products at hyperspeed.”
Here's an example:
The series was shot with the Instagram Hyperlapse app on an iPhone.
The company says “#HyperMade is the best performing social media content ever published by Lowe’s and the most popular content the brand has ever used to reach millennials.”
Check out more here.
# # #
Have you seen Marketing Magic? Send us a note at [email protected].