Marketing Magic: Behind Depot’s Apron

As usual at about this time of the year, The Home Depot is promoting its spring hiring spree as it intends to fill more than 80,000 positions in its stores and warehouses.

New this year is a more personal approach to getting the word out.

The company is highlighting the personal stories of current Home Depot employees to give job seekers “a glimpse of the fun and interesting people that make up the company’s rich culture.”

That’s what the press release says.

Here’s the video: