Marketing Magic: Aqua Pella (Get it?)
<p>California Faucets finds its voice in an animated music video.</p>
California Faucets’ senior VP of marketing and sales Noah Taft is at it again. This time, his Pixar-like animated-short video stars the company’s latest single-hole faucets in a song and dance number.
Taft is the creative mind behind the Aqua Pella video, and a former writer and producer for film and TV. (Check out his Tub Filler Fever video here.)
“Looking at the success of the Pitch Perfect film series and the popularity of musical comedies like Glee on TV, it struck me: Why not let a group of animated faucets create the same type of a cappella magic,” he said in a press release.
The voices used in the video for the faucets were courtesy of a consultant for Pitch Perfect with his own a capella group.
Taft is the creative mind behind the Aqua Pella video, and a former writer and producer for film and TV. (Check out his Tub Filler Fever video here.)
“Looking at the success of the Pitch Perfect film series and the popularity of musical comedies like Glee on TV, it struck me: Why not let a group of animated faucets create the same type of a cappella magic,” he said in a press release.
The voices used in the video for the faucets were courtesy of a consultant for Pitch Perfect with his own a capella group.
