Makita’s power play: rule the outdoors
A brand reaches out to homeowners and professionals with a message of cordless power.
Makita U.S.A. launched a “Rule the Outdoors” national media campaign to promote cordless outdoor power equipment and their benefits, such as instant starts, lower noise, reduced maintenance, and zero emissions.
“With this media campaign, we will drive awareness of our industry-leading cordless technology,” elaborates Brent Withey, senior director of brand marketing, Makita U.S.A., Inc. “We are reaching both professional and homeowner users to show how convenient it is to use the same LXT battery found in over 225 products, ranging from power tools to outdoor power equipment.”
The “Rule the Outdoors” campaign includes a series of television commercials, digital/print advertising, social advertising, and a billboard in New York City’s Times Square that showcases main products from Makita’s cordless outdoor power equipment line and the benefits of the gas-free equipment. Collectively, the campaign will capture over 300-million household impressions, the company says.
The cordless trend is strengthened by several benefits, emphasized by Makita in its marketing-program announcement:
“With this media campaign, we will drive awareness of our industry-leading cordless technology,” elaborates Brent Withey, senior director of brand marketing, Makita U.S.A., Inc. “We are reaching both professional and homeowner users to show how convenient it is to use the same LXT battery found in over 225 products, ranging from power tools to outdoor power equipment.”
The “Rule the Outdoors” campaign includes a series of television commercials, digital/print advertising, social advertising, and a billboard in New York City’s Times Square that showcases main products from Makita’s cordless outdoor power equipment line and the benefits of the gas-free equipment. Collectively, the campaign will capture over 300-million household impressions, the company says.
The cordless trend is strengthened by several benefits, emphasized by Makita in its marketing-program announcement:
- Ease of Use – Starts instantly (no pull-starts required), and no gas means reduced maintenance
- Community – Reduced noise benefits the user and neighbors
- Environment – Zero emissions for cleaner operation
- Innovation and Technology – Showcasing the LXT cordless system and purpose-built Makita brushless motors
- Experience and Expertise – Makita has over 100 years of motor engineering experience and over 40 years in cordless technology
- Compatibility – The LXT system comprises 225+ products that run on the same battery platform for work on the job site or at home
