Makita's message: 'Rule the outdoors'
The Makita LXT Cordless system powers drills to lawnmowers.
According to Makita, consumer interest in cordless outdoor power equipment continues to grow. The company just launched a media campaign called “Rule the outdoors” to spread the word about its offering.
The Makita LXT Cordless system encompasses power tools to outdoor power equipment. In all 275 cordless products are powered by the LXT battery system of 18 volt lithium-ion slide-style batteries.
Among the products, a battery-powered lawnmower that has the ability to cut non-stop for up to two miles.
The marketing effort also promotes the three general benefits of cordless technology: no gas or mixing; instant starts; and reduced maintenance.
The Makita LXT Cordless system encompasses power tools to outdoor power equipment. In all 275 cordless products are powered by the LXT battery system of 18 volt lithium-ion slide-style batteries.
Among the products, a battery-powered lawnmower that has the ability to cut non-stop for up to two miles.
The marketing effort also promotes the three general benefits of cordless technology: no gas or mixing; instant starts; and reduced maintenance.
