Makita revs up its snocross sponsorship

Makita Power Tools has returned as a sponsor of one of snocross racing’s top teams, becoming one of three official sponsors.

Makita Tools NSK Ski-Doo Factory Racing will compete in the 2015-16 AMSOIL Championship Snocross Series, the featured national series within International Series of Champions (ISOC) snocross racing.

Makita has also expanded its snocross presence, becoming the Official Power Tool Sponsor ISOC and a Presenting Race Sponsor of the Snocross National in Fargo.

The team has been a competitive force in professional snocross snowmobile racing since it was formed in 1999, and has captured five season championships in AMSOIL Championship Snocross.

"In championship snocross racing, this team is consistently on the box and has earned the hardware to prove it," said Brent Withey, director of brand marketing, Makita USA. "As a returning sponsor, we know that end users who follow snocross and come out to the races are brand loyal, so it’s natural to partner with ISOC as it allows us to reach these fans off the job site, and let them experience Makita’s latest innovation."