Makita hits the road
Power tool company's Driving Innovation Tour goes cross country.
Makita is promoting its lineup of power tools with a cross-country Driving Innovation Tour, in which a fleet of custom vehicles and product specialists meet dealers and tool users in what is described as a "360-degree experience."
"Makita made a significant commitment and investment in the Driving Innovation Tour to bring our leading LXT technology to users and dealers so they can experience Makita innovation hands-on,” said Brent Withey, senior director of brand marketing, Makita U.S.A., Inc., based i La Mirada, Calif. “The number of Tour events will reach well into the 4-figures each year as we bring this mobile experience to our user and dealer audiences where they work and where they learn, and even where they play as the Tour will make stops at Makita sponsored events off the job site."
The Driving Innovation Tour will engage tool users and dealers across America. The fleet of fully-custom vehicles will each carry a full range of Makita LXT, which gives users One System using the same batteries and chargers on all LXT tools. The tour also includes sweepstakes, giveaways, and promotions.
In addition to the tools, the star of the tour is the demo trailer, which is decked in Makita's colors and backed up with a custom Kicker audio system.
"Makita made a significant commitment and investment in the Driving Innovation Tour to bring our leading LXT technology to users and dealers so they can experience Makita innovation hands-on,” said Brent Withey, senior director of brand marketing, Makita U.S.A., Inc., based i La Mirada, Calif. “The number of Tour events will reach well into the 4-figures each year as we bring this mobile experience to our user and dealer audiences where they work and where they learn, and even where they play as the Tour will make stops at Makita sponsored events off the job site."
The Driving Innovation Tour will engage tool users and dealers across America. The fleet of fully-custom vehicles will each carry a full range of Makita LXT, which gives users One System using the same batteries and chargers on all LXT tools. The tour also includes sweepstakes, giveaways, and promotions.
In addition to the tools, the star of the tour is the demo trailer, which is decked in Makita's colors and backed up with a custom Kicker audio system.
