LP reshuffles its executive team for 2017

Louisiana-Pacific Corporation is looking forward to some changes to its executive management team, effective Jan. 1, 2017.

“These changes are part of our continuous improvement efforts to strengthen our leadership team to benefit from different perspectives, embed market facing experience into the top levels of LP and organize so that we can quickly implement best practices across our company,” COO Brad Southern said.

Current Oriented Strand Board (OSB) sales and marketing VP Jason Ringblom will become executive VP and general manager of the OSB business. He's replacing Brad Southern, who's been leading the OSB business, but became LP’s chief operating officer last month.

Engineered Wood Products (EWP) senior VP Neil Sherman will become executive VP and general manager of the Siding business, replacing Brian Luoma, who is leaving LP to pursue other opportunities.

Sales and Marketing senior VP Mike Sims will lead the company’s EWP business in addition to his executive sales, marketing and strategy responsibilities.

Field Sales VP Craig Sichling will be promoted to VP of specialty sales and marketing. In his new role, he will lead LP’s siding marketing group and maintain responsibility for field sales.

“I’m very pleased that Jason, Neil, Mike and Craig are stepping up to new responsibilities and I’m fully confident that they will bring their talents and expertise to these new roles,” CEO Curt Stevens said. “Brian Luoma has served LP well during his long tenure with the company and we appreciate his contributions to our company’s success. We wish him well in his future endeavors.”