At Lowe’s, a new paint from Valspar

Lowe’s and Valspar are describing their new Valspar Reserve Paint + Primer with HyrdoChroma Technology as groundbreaking and revolutionary.

A Lowe’s exclusive, the pain retails at $42 to $45 per gallon for interior and $46 to $49 per gallon for exterior.

“Consumers told us durability is the number one attribute they’re seeking in a premium can of paint,” said Heidi Petz, vice president marketing, Valspar. “We launched Valspar Reserve to provide consumers with high quality and long-lasting color to ensure their homes stay as beautiful as the first day they painted—no matter what life throws at their walls.”

To offer the new HydroChroma Technology colorant, Lowe's upgraded the technology at every paint desk in stores nationwide. The new, state-of-the-art paint tinters and the Reserve paint formula together are exclusively designed to offer premium durability, while simultaneously providing enhanced color-matching capabilities to guarantee consumers find their perfect color.

"With the combined durability and advanced performance consumers expect from a premium paint, Lowe's and Valspar are revolutionizing the industry with the introduction of a best-in-class offering that ensures consumers don't have to choose between high quality and the perfect color," said Clint Davis, Lowe's general merchandise manager. "Valspar Reserve now makes it easier to complete America's favorite DIY project.”

Valspar Reserve interior paint is low odor, zero VOC.