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Lowe's makes its television debut

2/20/2018

Lowe's is ready for its closeup.


The home improvement retailer now has its very own TV show, which premiered today on the Lowe's TV app on Apple TV.


The 10-episode original series, dubbed "The Weekender," will follow DIY and home expert Monica Mangin, the author of the popular DIY and design blog East Coast Creative.


On the show, Monica will help homeowners tackle five DIY projects in one weekend to revolutionize lackluster spaces on a budget.


"The Weekender will inspire and help DIYers feel confident, get creative and take a step in their home improvement journey, making their home a place they truly enjoy and are proud to showcase," said Marci Grebstein, Lowe's chief marketing officer. "This series marks Lowe's first episodic venture onto streaming devices where consumers are looking to be entertained and educated about home improvement, while allowing our brand to engage on their terms."


In the premiere episode, Monica helps a young family living in the heart of Manhattan tackle their tired and unused concrete patio with quick and easy home décor ideas like a cinderblock planter and DIY lattice fence.


"Homeowners often list time and money as the reason why they don't start a home renovation project," said Monica. "I come alongside them with simple, affordable DIY projects to transform their houses into homes they love." 


The Weekender series will be released on Amazon Fire TV and on the Roku platforms this August. It will also be available on the Lowe's YouTube channel. 


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