Lowe’s hires new chief for Mexico

Lowe’s named José Luis Pier Castelló as president/general director of Lowe’s Mexico, effective March 15. He replaces Francisco Fernandez, who has left the company.

Pier Castelló will report to William D. (Doug) Robinson, head of international operations and development.

“José Luis has more than 19 years of experience in both store operations and retail strategy with multinational companies. His demonstrated leadership and retail expertise make him an outstanding fit for the Lowe’s Mexico operation as it continues to grow to best serve the needs of Mexican consumers,” said Robinson.

Pier Castelló has served in leadership roles with retailers, such as 7-Eleven Mexico, where he was chief operating officer, supermarket chain Supermercados Internacionales H.E.B., and Wal-Mart Mexico.

“During his time with Lowe’s, Francisco helped us develop operations from the ground up in Monterrey. We thank him for his leadership and service, and wish him the very best in the next phase of his career,” Robinson added.

Lowe’s entered the home improvement business in Mexico when it opened stores in Monterrey in 2010. Today, the company has five stores located in Monterrey, Saltillo, Hermosillo and Culiacan.