Lowe’s branding emphasizes 'home' and its associates
During this 2020 NFL Draft, Lowe’s used the platform to kickoff a new brand campaign.
Lowe’s said that the campaign provides a message about the company’s culture.
“This is an expression of what Lowe’s is now and what it has always been: a team made up of more than 300,000 Red Vest associates who rise to the occasion when our communities need us most,” the home improvement retailer said. “Our associates will be there during a natural disaster, a pandemic or even just a really challenging home improvement project.”
The campaign includes a series of three commercials. In one spot, “What We Always Do” focuses on how associates have helped communities during a disaster. Another highlights the Lowe’s “Home Team.”
A third commercial – “Home Unites Us” – depicts different kinds of houses from across the country along with the crisis many are facing while sheltering at home.
Lowe’s is the presenting sponsor of the 2020 NFL Draft.
The company has more than 2,200 stores in the United States and Canada.
Lowe’s said that the campaign provides a message about the company’s culture.
“This is an expression of what Lowe’s is now and what it has always been: a team made up of more than 300,000 Red Vest associates who rise to the occasion when our communities need us most,” the home improvement retailer said. “Our associates will be there during a natural disaster, a pandemic or even just a really challenging home improvement project.”
The campaign includes a series of three commercials. In one spot, “What We Always Do” focuses on how associates have helped communities during a disaster. Another highlights the Lowe’s “Home Team.”
A third commercial – “Home Unites Us” – depicts different kinds of houses from across the country along with the crisis many are facing while sheltering at home.
Lowe’s is the presenting sponsor of the 2020 NFL Draft.
The company has more than 2,200 stores in the United States and Canada.