Lowe’s and Sherwin-Williams shake the paint aisle

The coating competition will heat up in March as Lowe’s rolls out HGTV HOME by Sherwin-Williams.

The HGTV HOME by Sherwin-Williams product line will feature what both companies describe as “a new and improved interior and exterior paint program.” The line will be available at both Sherwin-Williams' company stores and Lowe's stores nationwide, as well as exclusive line extensions available at Lowe's. 

"Lowe's is a recognized leader in home improvement and a preferred project destination for homeowners and pros, alike," said Chris Connor, chairman and CEO of The Sherwin-Williams Company. "Offering the HGTV HOME by Sherwin-Williams brand at Lowe's is a perfect complement to the high quality product assortment and shopping environment Lowe's shoppers have come to expect."

The HGTV HOME by Sherwin-Williams color palette will offer 16 designer-inspired color collections, eight of which will be exclusive to Lowe's. Each collection will include 20 coordinating colors along with design tips for homeowners.  

In total, consumers will be able to select from 1,100 shades within the full HGTV HOME by Sherwin-Williams color offering, including the designer-inspired collections plus other classic colors selected by the color experts at HGTV and Sherwin-Williams.

Additionally, Sherwin-Williams will provide Lowe's with two independent brands of paint that will serve professional painters and property managers: Painter's Masterpiece and Property Advantage. 

"Sherwin-Williams is the most recognized and trusted brand in paint for both homeowners and pros," said Mike Jones, Lowe's Chief Customer Officer. "We are proud to bring the quality and long-standing reputation of Sherwin-Williams combined with the design expertise of HGTV to our customers. With the addition of HGTV HOME by Sherwin-Williams, Lowe's offers consumers the top brand they trust for their next paint projects."