Lowe’s adds new paint line in Canada

Lowe’s has announced a strategic partnership with Canadian paint manufacturer Para Paints, which will be sold in all of Lowe’s Canada stores by mid-April 2010.

Lowe's will carry two major Para sub-brands including Para Lifestyles paint for consumer markets and Para Professional Precision, which caters to both consumers, as well as painting contractors. The launch will also include Para's home color system, with more than 2,150 designer shades.

"Partnering with well-established Canadian paint brands like Para allows us to continue our efforts to offer Canadians the best products at the best prices," said Bob Sherwood, VP merchandising for Lowe's. "By partnering with a trusted brand, we are ensuring that our customers have even more choice when it comes to choosing the right product to complement their design and home improvement needs."

Lowe's currently offers the Valspar and Olympic brand paint lines in its Canadian stores.

In a press release, Para highlighted its 96-year history and said it will maintain its dedication to the independent dealer channel in Canada.