KidKraft names new marketing executive
Dallas-based KidKraft, Inc. a maker of toys and high end outdoor playsets, appointed Debra Berman to the role of chief marketing officer. The global marketing role will focus on building the brand using data sciences and consumer marketing strategy, the company said.
“Debra's keen ability to strategically align an organization to build brand, engage the consumer and drive results is a critical addition to our growth," says CEO Lawrence Writer. "Her focus on the intersection of data and creativity to drive brand will play a pivotal role in how we further engage and optimize the KidKraft brand globally."
Most recently, Berman led marketing at Yahoo as part of the senior leadership team who finalized the Verizon acquisition, where she was accountable for product marketing, audience engagement and customer brand strategy. She also brings executive experience from roles at JCPenney and Kraft Foods.
She's been named Brand Innovators Top 50 Women in Marketing, DFW CMO of the Year, and an Ad Age Media Maven.
"KidKraft brings joy to families around the world, and being able to increase imaginative play through creativity for our consumers and introduce KidKraft to new audiences is a sandbox I'm ready to get in," said Berman. “We will focus on storytelling and engagement with our customers, driving marketing performance by prioritizing data and analytics, all on behalf of brand visibility. We will build a team passionate about the space, strategic data-lead marketing, brands and growth."
“Debra's keen ability to strategically align an organization to build brand, engage the consumer and drive results is a critical addition to our growth," says CEO Lawrence Writer. "Her focus on the intersection of data and creativity to drive brand will play a pivotal role in how we further engage and optimize the KidKraft brand globally."
Most recently, Berman led marketing at Yahoo as part of the senior leadership team who finalized the Verizon acquisition, where she was accountable for product marketing, audience engagement and customer brand strategy. She also brings executive experience from roles at JCPenney and Kraft Foods.
She's been named Brand Innovators Top 50 Women in Marketing, DFW CMO of the Year, and an Ad Age Media Maven.
"KidKraft brings joy to families around the world, and being able to increase imaginative play through creativity for our consumers and introduce KidKraft to new audiences is a sandbox I'm ready to get in," said Berman. “We will focus on storytelling and engagement with our customers, driving marketing performance by prioritizing data and analytics, all on behalf of brand visibility. We will build a team passionate about the space, strategic data-lead marketing, brands and growth."