Introducing Houzz Marketplace

In a bid to buoy its global expansion efforts and buff up its platform, Houzz has secured $165 million in financing from a round of existing investors (and a couple new faces) for the launch of Houzz Marketplace.

Houzz Marketplace is a direct response to demand for a shopping function from Houzz users. The home products marketplace makes over 1 million products and materials available for purchase via the Houzz website and app, which could contribute to Houzz's image as a one-stop shop for renovation needs.

The funds came from Sequoia, Oren Zeev, New Enterprise Associates (NEA), GGV Capital and Kleiner Perkins Caufield & Byers (KPCB), plus new investors DST Global and T. Rowe Price.

“First and foremost, Houzz created an incredible product that transformed the $300 billion home renovation industry in the U.S.,” said Alfred Lin, Houzz board member and partner at Sequoia. "It’s rare for a company to be able to achieve this level of hyper-growth and establish such a substantial business with three different revenue streams. We’re thrilled to invest again and to continue to help the team disrupt a massive global industry.”

Houzz Marketplace will add to the company's existing brand advertising channel, which touts the wares of top brands in home furnishings and home improvement, as well as its Pro+ local marketplace for advertising pro services to homeowners.

Houzz's reach is now at over 25 million monthly unique users around the world, according to Houzz cofounder and CEO Adi Tatarko.