IKEA Canada adds interactive element to catalog

IKEA Canada has announced that its new catalog, debuting Aug. 13, has incorporated a host of interactive elements designed for smartphones and tablets.

When holding a smartphone or tablet over a page, users are able to access films about IKEA products, experience 3-D models, look behind closed doors with an X-ray function or change curtains and get creative.

Users will access the bonus material by downloading the IKEA app to smartphones or tablets, or by visiting Ikea.ca.

A selection of preview pages from the 2013 catalog will be posted on Pinterest, to allow viewers to “pin” favorite items and enter to win IKEA gift cards.