Hunter Douglas looks for boost from tax credit

From the American Taxpayer Relief Act of 2012 comes a three-way opportunity, according to Hunter Douglas.

Pearl River, N.Y.-based window covering company Hunter Douglas says its Duette Architella honeycomb shades are the only window shades without add-on insulation systems that qualify for the reinstated Federal Tax Credit of up to $500.

The Federal Tax Credit opportunity is largely the same as in 2011, when consumers were eligible for a credit of 10% of the cost of qualifying Duette Architella shades, up to a maximum of $500, provided the expense meets the tax guidelines. The shades must be purchased and installed between Jan. 1, 2012, and Dec. 31, 2013. Anyone who received a rebate of $500 or more from the similar tax credit that was in effect during 2010 and 2011 is not eligible for the credit for 2012-2013. For anyone who received a credit of less than $500 during these prior years, that amount will be deducted from the $500 credit for the 2012-2013 years. The 2012-2013 tax credit is subject to a lifetime limitation of $500. 

With this new development, aligned Hunter Douglas dealers are in a unique position to offer an extremely compelling three-way savings opportunity to their customers on Duette Architella honeycomb shades: 

• Up to $500 U.S. Federal Tax Credit;


• Seasonal manufacturer’s rebates, including $25 per unit savings with the Energy Smart Style promotion rebate offer in effect through April 2, 2013; and $100 with the purchase of four Duette Architella shades (plus $25 per additional unit) with The Lighter Side of Living Savings Event, in effect from April 13, 2013, to June 14, 2013; and 


• Reduced energy loss through windows by up to 40%, which can help lower heating and cooling costs.

“As experience has proven, we are confident that the Federal Tax Credit will be a powerful incentive for consumers to buy and for dealers to build incremental sales volume,” said Jim Mathews, Hunter Douglas senior VP marketing. “It’s especially important to get the word out quickly, as the tax credit is cumulative, and also applies to other energy-efficient products, though none as beautiful as Duette Architella shades with their array of color and design choices.”