Home Depot partners with Martha Stewart Living

Home Depot will begin carrying Martha Stewart Living products early next year in an exclusive deal announced on Sept. 14. The three product categories -- outdoor living, home organization and home decor -- will involve collaborations between Martha Stewart designers and Home Depot merchants “that allow customers to easily coordinate decor and design elements when taking on home improvement projects,” according to the joint announcement.

Products in the outdoor living category will launch in January 2010 in the United States and February 2010 in Canada, the companies said. This line will consist of patio dining and conversational sets ranging in price from $399 to $1,999. The home organization products, scheduled for a February 2010 debut, will feature a new closet organization system and a versatile nine-cube organizational unit. More products in both categories are in the development pipeline.

Martha Stewart’s relationship with Kmart, which sells the Martha Stewart Everyday line of linens, housewares, holiday decor, patio furniture and other merchandise, will end in January 2010, according to Elizabeth Estroff, spokeswoman for Martha Stewart Living Omnimedia. Macy’s department stores will continue to sell Martha Stewart-branded kitchen textiles and housewares, Estroff told Home Channel News. The deal with Home Depot “significantly expand[s] our reach and our business across the retail spectrum,” she added.