Home Depot names new chief marketing officer

Home Depot has announced Frank Bifulco, a veteran of Hasbro and Coca-Cola, will take on the position of senior vp and chief marketing officer effective April 28.

Bifulco will report to Craig Menear, Home Depot’s executive vp-merchandising, according to the company. John Ross, who served as the interim head of the company's marketing department while performing his regular duties, will remain in his role of vp-advertising.

Bifulco will have full responsibility for the strategic marketing vision of Home Depot, along with category marketing and brand development.

Bifulco most recently served as chief customer officer and president of Hasbro North America Sales. In this role, he was responsible for account management and for setting the overall customer strategy and go-to-market approach for driving Hasbro's toy and game sales in the United States, Canada and Mexico.

Previously, Bifulco served as the chief marketing officer for Timberland. From 1994 to 2000, he was the senior vp-marketing for Coca-Cola North America, responsible for brand management and for volume-driving consumer marketing plans across the United States and Canada. He started his professional career at Procter & Gamble.