Hitachi Power Tools to become Metabo HPT
The move includes the manufacturer’s full line of power tools, fasteners, accessories, and outdoor power equipment products in North America.
Hitachi Power Tools has announced that it is changing its name from Hitachi Power Tools to Metabo HPT.
The move includes the manufacturer’s full line of power tools, fasteners, accessories, and outdoor power equipment products in North America. The switch will initiate this September with the launch of MultiVolt, with the rest of the products changing over after December, the company said.
“The legacy of our brand has been built over many decades and will exceed all expectations as our name changes to Metabo HPT,” said Joe Leffler, senior vp of sales, marketing and board member at Hitachi Power Tools.
According to Hitachi, products will retain the same color, model numbers, warranties and battery interchangeability. The Braselton, Ga. manufacturer also said that products will continue to be made “by the same people, in the same factories, with the same specifications and focus on innovation that customers have come to expect.”
Metabo HPT packaging and signage at point of sale during the transition will feature both names and logos to clearly communicate the changeover from Hitachi Power Tools. At a glance, customers will easily understand that this is the same brand just under the new name, Metabo HPT.
While Hitachi Power Tools changes its name in the North American market to Metabo HPT, the original Metabo brand headquartered in West Chester, Pa. will remain. The two distinct brands – Metabo HPT and Metabo – are part of the parent company, Hitachi Koki Co., Ltd, which is scheduled to change its name to Koki Holdings Co., Ltd in June 2018.
The move includes the manufacturer’s full line of power tools, fasteners, accessories, and outdoor power equipment products in North America. The switch will initiate this September with the launch of MultiVolt, with the rest of the products changing over after December, the company said.
“The legacy of our brand has been built over many decades and will exceed all expectations as our name changes to Metabo HPT,” said Joe Leffler, senior vp of sales, marketing and board member at Hitachi Power Tools.
According to Hitachi, products will retain the same color, model numbers, warranties and battery interchangeability. The Braselton, Ga. manufacturer also said that products will continue to be made “by the same people, in the same factories, with the same specifications and focus on innovation that customers have come to expect.”
Metabo HPT packaging and signage at point of sale during the transition will feature both names and logos to clearly communicate the changeover from Hitachi Power Tools. At a glance, customers will easily understand that this is the same brand just under the new name, Metabo HPT.
While Hitachi Power Tools changes its name in the North American market to Metabo HPT, the original Metabo brand headquartered in West Chester, Pa. will remain. The two distinct brands – Metabo HPT and Metabo – are part of the parent company, Hitachi Koki Co., Ltd, which is scheduled to change its name to Koki Holdings Co., Ltd in June 2018.
